What investors actually read in a business plan
Most plans are written to be complete. Investors read them to find a reason to say no, which is a different document entirely.
Placeholder body. The structure below shows how an article is laid out — the writing is awaited from the client.
[Opening paragraph. Set up the problem in the reader's own terms — the founder who has written sixty pages and heard nothing back.]
[First section heading]
[Two or three paragraphs making the first substantive point. Concrete, and specific to the Nigerian funding environment rather than generic advice lifted from US startup blogs.]
[Second section heading]
[Continue the argument.]
[Closing]
[Close with what the reader should do differently. An article that ends without a change in behaviour has not earned the reading time.]
Working through this in your own business? A first consultation is free and lasts 30 minutes.