Writing on building a business
Practical pieces on funding, growth and hiring. Each article is written for one market rather than split between both — the requirements differ too much to be useful otherwise.
What investors actually read in a business plan
Most plans are written to be complete. Investors read them to find a reason to say no, which is a different document entirely.
Why your marketing stopped working
Growth rarely stalls because the team stopped trying. It stalls because the thing that worked at one size stops working at the next.
Hiring your first senior manager
The hire that takes work off the founder's desk is the one most likely to fail — usually for reasons decided before the role was advertised.
Placeholder content. Titles and summaries show the agreed strategy — one article per pillar, each written for a single market — but the article bodies are awaited. See content/insights.ts, which is the Sanity schema in waiting.
Would this be easier as a conversation?
Bring the specifics of your business rather than the general case.
Book a consultation